a look at process

Branding the event

sketching process

Design and content are inseparable; and certifyD is no exception. For the past month, I have been working to contact and confirm the event’s panelists, the date and venue; simultaneously making sure I continue to refine my thesis writing. The actual planning of the event has been a draining yet incredibly inspiring experience. Can I now add “event production” to my resume? Not likely. The goal when creating certifyD, was to establish a platform where we can all discuss certification with a new set of eyes (and ears). As an event tailored to the design industry crowd, this event needs an identity. The challenge becomes in how to combine a simple, focused and clear message while remaining profound, serious and non-pretentious. So, here begins my attempt to merge the event’s topic and content to a visual identity. More progress will follow.