Herbert Spencer & the profession
This British designer, teacher, writer and editor powerhouse was the brain behind the classic Typographica publications and The Penrose Annual. He also provided this upfront challenge to every member of our profession.
What in his time was called lettering art, commercial art, printing, typesetting or graphic arts have now transformed into a diversity of specialized descriptions and confusing nomenclature like: UX designer, information architect, interactive designer, motion artist, graphic designer, communications designer, front-end developer, UI designer, Social media specialist, media evangelist and many more. Regardless of the time, Spencer’s statement is as relevant today as it did when he first uttered them in 1964.