final touches

Transient

Organizing this symposium is hard work. By nature, most people don’t like to bother others. I am no different. During the past month I have called, emailed and talked to more than 30 design industry professionals, inviting them to participate in the event in one way or another. Some attempts have been successful, other not so much.

Every ounce of energy has been injected into building a panel that combines positions in favor and against certification. The objective is to provide YOU with diverse perspectives and ideas that can help formulate your opinion.

Here are some final sketch and concept work before launching the event promotion. Keep watching closely, the panel will be extremely dynamic.

think, sketch, analyze, scrutinize.

Transient

For the past week, I have been working on formal design materials that will be part of the event’s promotion and presentation materials. The process remains consistent: word diagrams, ideation, sketching, design, analysis and scrutinize everything. I have finalized the logotype, colors, typographic system and brand graphic elements.

With the feedback of some fellow designers, I have moved away from a strict and minimal design approach, to one that introduces controversial statements that make an immediate emotional connection with the viewer.

Aiming at the fabric of designers and our self-perception, will help to engage with the public and invite adequate action: question the state of the design field, share the information with others and eventually attend the event. Final design work will be released soon, as sponsor details are finalized. Here are a few snapshots.

one topic, two sides

Playing with the duality of the certification dialogue

Here is a brief look at my ongoing attempt at branding the certifyD event. Conceptually, I have focused on the dynamic of the certification discussions of the past: two perspectives on the same issue. With this in mind, I am building a system that will play off this idea of polar opposites, but introducing a visual representation of a merging of those opinions into a unified common ground.

two by two by two…

Poster design

Below are some rough sketches for the soon to be released promotional poster. FInal panelists are being confirmed and I can attest that it will be a very energetic panel. I will keep you posted.