certifyD : LIVE STREAMING @ 6:30pm
http://www.ustream.tv/channel/certifydesign
comment and make questions through our twitter account @certifyDesign
designing the program
Organizing the event does not end only at logistics. All visuals, presentations and printed materials must be designed in a coherent and consistent way, following the established brand elements already in place. Without giving away too much, here are a few snapshots and initial rough sketches.
final touches
Organizing this symposium is hard work. By nature, most people don’t like to bother others. I am no different. During the past month I have called, emailed and talked to more than 30 design industry professionals, inviting them to participate in the event in one way or another. Some attempts have been successful, other not so much.
Every ounce of energy has been injected into building a panel that combines positions in favor and against certification. The objective is to provide YOU with diverse perspectives and ideas that can help formulate your opinion.
Here are some final sketch and concept work before launching the event promotion. Keep watching closely, the panel will be extremely dynamic.
one topic, two sides
Playing with the duality of the certification dialogue
Here is a brief look at my ongoing attempt at branding the certifyD event. Conceptually, I have focused on the dynamic of the certification discussions of the past: two perspectives on the same issue. With this in mind, I am building a system that will play off this idea of polar opposites, but introducing a visual representation of a merging of those opinions into a unified common ground.
two by two by two…
Poster design
Below are some rough sketches for the soon to be released promotional poster. FInal panelists are being confirmed and I can attest that it will be a very energetic panel. I will keep you posted.
hello color!
Branding the event
After some days developing the concept and identity for certifyD, it became evident that the initial red/gray combination was too safe and conventional. Then I thought:
If I am presenting ideas, notions and perspectives towards certification different from the ones discussed in the past, why should I do so with black, red and helvetica?
old colors
Through the design of the upcoming promotional poster and event materials, the red gave way to a more unified color palette that more closely communicates the idea of two separate opinions coming together to form one new whole. I had to struggle with my built-in designer attraction to red. However, the message and the merger of two elements works best when one color is not overpowering the other; with a more welcoming, approachable and less aggressive look.
Oh red, maybe next time.
new colors
This is how the new color system was finalized. It will become versatile enough to allow contrast and diversity. The colors are alive and clearly distinct—one cold, one warm—just like opinions on certification.
new color palatte